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Qur’anic wisdom and the sustainability mind-set: deciphering the relationship

Noha El-Bassiouny (The German University in Cairo, Cairo, Egypt)
Yasmin Anwar Abdou (The German University in Cairo, Cairo, Egypt)
Dina El-Bassiouny (Zayed University, Dubai, United Arab Emirates)
Ahmad Jamal (Cardiff University, Cardiff, UK)
Jonathan Wilson (Regent’s University London, London, UK)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 4 February 2022

Issue publication date: 10 March 2023

410

Abstract

Purpose

This paper aims to examine practical wisdom from the Islamic religion elaborating on how it pertains to the sustainability mind-set. The purpose is to assess whether the Islamic and sustainability mind-sets coincide and if so, how they do.

Design/methodology/approach

The first two chapters of the Holy Qur’an were divided into parts based on the divisions in the exegesis by Abu Bakr Al-Jaza’eri. Next, a qualitative content analysis of the main sustainability themes in these chapters was conducted. The first stage of the content analysis involved the collection of Qur’anic verses related to the sustainability concepts. Following that, inductive interpretive analysis was conducted in the second stage of the content analysis, where key sustainability lessons within the agreed upon Qur’anic verses were extracted.

Findings

The empirical study reported in this paper reveals 10 lessons from the examined Qur’anic text that pertain to the sustainability mind-set. Each of these lessons appears to foretell the wisdom behind the sustainability mind-set.

Originality/value

This study contributes to the literature on sustainability and Islam in two ways. First, the analysis results in key lessons relating to sustainability, the majority of which were not covered in existing literature. Second, the research takes a holistic approach to finding commonalities between the sustainability mind-set and the Islamic mind-set, instead of focusing on a specific aspect of sustainability such as the environment.

Keywords

Acknowledgements

Author Noha El-Bassiouny declares that she has no conflict of interest.

Author Yasmin Anwar declares that she has no conflict of interest.

Author Dina El-Bassiouny declares that she has no conflict of interest.

Author Ahmed Jamal declares that he has no conflict of interest.

Citation

El-Bassiouny, N., Anwar Abdou, Y., El-Bassiouny, D., Jamal, A. and Wilson, J. (2023), "Qur’anic wisdom and the sustainability mind-set: deciphering the relationship", Journal of Islamic Marketing, Vol. 14 No. 4, pp. 1107-1127. https://doi.org/10.1108/JIMA-07-2021-0227

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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