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Spirituality to organizational citizenship behavior from Islamic perspective: mediating role of spirituality at work and organizational commitment

Achmad Sani (Universitas Islam Negeri Maulana Malik Ibrahim, Malang, Indonesia)
Vivin Maharani Ekowati (Universitas Islam Negeri Maulana Malik Ibrahim, Malang, Indonesia)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 16 July 2021

Issue publication date: 1 December 2022

517

Abstract

Purpose

This study aims to determine the direct and indirect effects of Islamic spirituality on organizational citizenship behavior (OCB) Islamic perspective (OCBIP), identifying the role of spiritual and marketing strategy at work and organizational commitment to mediate the effect of Islamic spirituality on OCBIP.

Design/methodology/approach

The research population is all employees of Sidoarjo BRI Syari'ah Branch Office. Total sample involves 130 fulltime employees. Proportional random sampling technique is a selected technique. Data is collected directly from respondents. The analysis used in this study uses Partial Least Square.

Findings

The research results show that Islamic spirituality has no direct effect on OCBIP. Spiritual at work mediates the effect of Islamic spirituality on OCBIP; organizational commitment mediates the effect of Islamic spirituality on OCBIP.

Originality/value

The OCBIP variable is used as the originality in this study. Another finding in this research is the marketing strategy of sharia-based companies. There has not been a comprehensive examination of the influence of Islamic spirituality and marketing strategies on OCB with spirituality at work and organizational commitment as a mediating variable. This Islamic perspective is very important considering the majority of Indonesian citizens are Muslims.

Keywords

Citation

Sani, A. and Ekowati, V.M. (2022), "Spirituality to organizational citizenship behavior from Islamic perspective: mediating role of spirituality at work and organizational commitment", Journal of Islamic Marketing, Vol. 13 No. 12, pp. 2672-2694. https://doi.org/10.1108/JIMA-07-2020-0211

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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