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The emerging landscape of halal tourism in the digital era: an IT perspective

Hendrik Hendrik (Department of Informatics, Universitas Islam Indonesia, Yogyakarta, Indonesia and Department of Electrical and Information Engineering, Universitas Gadjah Mada, Yogyakarta, Indonesia)
Sri Suning Kusumawardani (Department of Electrical and Information Engineering, Gadjah Mada University, Yogyakarta, Indonesia)
Adhistya Erna Permanasari (Department of Electrical and Information Engineering, Gadjah Mada University, Yogyakarta, Indonesia)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 25 June 2024

Issue publication date: 12 July 2024

37

Abstract

Purpose

The purpose of this paper is to provide a comprehensive literature review on the application of information technology (IT) in Halal tourism. Halal tourism is a segment of the tourism business catering to Muslims in accordance with Islamic law, which has significant potential for economic growth and is an important export market for the global tourism industry.

Design/methodology/approach

Following the guidelines of Kitchenham, this study developed four research questions to achieve its objective. A systematic literature review was conducted using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses methodology, collecting and assessing 163 English-language publications published between 2016 and 2022, resulting in 18 relevant documents.

Findings

The review identified nine key research topics related to IT in Halal tourism, which are organized into three major themes: technology-enhanced Halal tourism, digital marketing and communications in Halal tourism and quality and satisfaction in Halal tourism.

Originality/value

This paper fills a gap in the existing literature by synthesizing the current research on the use of IT in Halal tourism. It also proposes potential areas for future research, such as developing artificial intelligence-powered applications for Halal tourism through the creation of a domain-specific knowledge graph.

Keywords

Acknowledgements

Conflict of interest: On behalf of all authors, the corresponding author states that there is no conflict of interest.

Citation

Hendrik, H., Kusumawardani, S.S. and Permanasari, A.E. (2024), "The emerging landscape of halal tourism in the digital era: an IT perspective", Journal of Islamic Marketing, Vol. 15 No. 8, pp. 1995-2015. https://doi.org/10.1108/JIMA-04-2023-0130

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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