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The purchase intention of Ar-Rahnu Islamic financing contract in Malaysia: perception of Muslim consumers

Mohd Hanafi Azman Ong (College of Computing, Informatics and Mathematics, Universiti Teknologi MARA – Cawangan Johor Kampus Segamat, Segamat, Malaysia)
Norazlina Mohd Yasin (School of Professional and Continuing Education (SPACE), UTM, Skudai, Malaysia)
Nur Syafikah Ibrahim (College of Computing, Informatics and Mathematics, Universiti Teknologi MARA – Cawangan Johor Kampus Segamat, Segamat, Malaysia)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 26 April 2024

92

Abstract

Purpose

The purpose of this paper is to investigate a distinct set of characteristics that influence Muslim customers’ intentions to purchase Ar-Rahnu Islamic financing contract in Malaysia.

Design/methodology/approach

The study studied the impact of perceived value, perceived quality, perceived financial advantages, religious commitment and product knowledge on the purchase intention Ar-Rahnu Islamic financing contract using a quantitative research approach. A Google Form-based online survey was created and distributed through Twitter, Facebook and Instagram, among others. The survey data were analysed using structural equation modelling with a partial-least-square estimation property (PLS-SEM).

Findings

The study results suggested that Muslim customers in Malaysia had a greater propensity to buy Ar-Rahnu Islamic financing contract. Analysis of the data revealed that perceived value, perceived quality, perceived financial benefits and religious commitment had direct effects on the desire to buy Ar-Rahnu Islamic financing contract in Malaysia. In addition, the results reveal that religious commitment, perceived quality and perceived financial benefit are the top three important factors in explaining Ar-Rahnu Islamic financing contract buying intentions in this country.

Practical implications

Muslim customers may use Ar-Rahnu Islamic financing contract as a short-term credit alternative to enhance their financial standing. Ar-Rahnu Islamic financing contract generates a substantial quantity of credit demand and supply, which not only allows Muslim customers to adhere to Islamic standards but also contributes to the expansion of the economy. The result would aid and advise Ar-Rahnu finance resources and legislators in measuring the efficacy of the program in Malaysia, especially among Muslim customers.

Originality/value

Ar-Rahnu Islamic financing contract as a financing alternative has been explored extensively, but this study takes a whole new approach to the subject by looking at dimensions of perceived value, perceived quality and perceived financial benefit along with individual product knowledge and religious commitment. Consequently, this study will contribute to the understanding of how Muslim customers will respond to the Ar-Rahnu Islamic financing contract and will assist financial institutions in increasing the possibility that Muslim consumers would acquire Ar-Rahnu Islamic financing contract.

Keywords

Citation

Azman Ong, M.H., Mohd Yasin, N. and Ibrahim, N.S. (2024), "The purchase intention of Ar-Rahnu Islamic financing contract in Malaysia: perception of Muslim consumers", Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-03-2022-0085

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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