To read this content please select one of the options below:

The current state of published literature on halal tourism and hospitality: a bibliometric review

Mohamed Battour (College of Business Administration, A'Sharqiyah University, Ibra, Oman)
Ririn Tri Ratnasari (Center for Halal Industry and Digitalization, Faculty of Economics and Business, Universitas Airlangga, Surabaya, Indonesia)
Aidi Ahmi (Tunku Puteri Intan Safinaz School of Accountancy, Universiti Utara Malaysia, Sintok, Malaysia)
Raditya Sukmana (Faculty of Economics and Business, Universitas Airlangga, Surabaya, Indonesia)
Achsania Hendratmi (Faculty of Economics and Business, Universitas Airlangga, Surabaya, Indonesia)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 9 January 2024

Issue publication date: 7 March 2024

685

Abstract

Purpose

This study aims to present the current state of published literature concerning halal tourism and hospitality studies.

Design/methodology/approach

This research discovered 314 Scopus documents from 2003 until 2023 regarding existing studies related to this field. The present study then used a bibliometric analysis of this data set. The present research analysed the documents' bibliographical data based on year, source title, country of origin, institution, authors, keywords and citations. Microsoft Excel, bibliometrix, Harzing's Publish or Perish and VOSviewer software applications were used to conduct a frequency analysis, evaluate the impact and map bibliometric networks regarding halal hospitality. This study has presented the evolution of publications in the research field by year, the top players in source titles, countries, institutions and authors. This paper also evaluated the intellectual structure of existing research concerning halal tourism and hospitality and presented the most influential documents in this field. There were 112.21 citations per year, 7.21 per paper and 3.14 authors per paper.

Findings

The findings revealed that the study trend concerning halal tourism and hospitality had attracted the attention of academics and developed into a significant field in 2016. Malaysia and Indonesia have been the major contributors to halal hospitality research, with the highest proportion of authors.

Research limitations/implications

In general, this study also has limitations similar to other studies. The research data were derived solely from the Scopus database, which has the advantage of being the most comprehensive database indexing all scientific works, even though it does not easily cover all available sources.

Originality/value

The present research has differed from previous research in that it examined literature published in Scopus concerning research on halal hospitality from 2003 to 2022. It analysed bibliographic data by year, source title, country, institution, author, keywords and citations.

Keywords

Acknowledgements

This study was completed successfully by the research collaboration between Universitas Airlangga, Indonesia and A’Sharqiyah University, Oman.

Funding: This work was supported by Project 448/UN3 and ASU/IRG/22/23/02.

Citation

Battour, M., Ratnasari, R.T., Ahmi, A., Sukmana, R. and Hendratmi, A. (2024), "The current state of published literature on halal tourism and hospitality: a bibliometric review", Journal of Islamic Marketing, Vol. 15 No. 4, pp. 963-989. https://doi.org/10.1108/JIMA-02-2023-0054

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

Related articles