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Enabling Islamic internet-only banks acceptance: an empirical analysis of the UTAUT framework and Islamic compliance

Rizaldi Yusfiarto (Department of Sharia Finance Management, Universitas Islam Negeri Sunan Kalijaga, Yogyakarta, Indonesia)
Indri Supriani (Department of Economics, Brawijaya University, Malang, Indonesia)
Lu’liyatul Mutmainah (Department of Halal Quality Management, Siliwangi University, Tasikmalaya, Indonesia)
Lukman Hamdani (Department of Master Management, Yarsi University, Jakarta Pusat, Indonesia, and)
Annes Nisrina Khoirunnisa (Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Kalijaga, Yogyakarta, Indonesia)
Muhammad Hanif Ibrahim (Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Kalijaga, Yogyakarta, Indonesia)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 3 June 2024

63

Abstract

Purpose

The purpose of this study is to explore a theoretical model using the unified theory of acceptance and use of technology framework by adding Islamic compliance (IC) and security assurance to build antecedents of intention to use Islamic internet-only banks (IIOBs) in Muslim youth.

Design/methodology/approach

This study involved 262 Muslim youths from several Islamic communities in Indonesia. The analysis was conducted using partial least squares structural equation modelling (PLS-SEM). Moreover, PLS techniques such as the variance accounted for (VAF) were used to verify the statistical analysis of findings.

Findings

The findings show that effort expectancy (EE) and online social influences (OSI) strongly correlate with the intention to use IIOBs. In addition, user reviews (online reviews) are proven to form a solid social influence and impact consumer decision-making. Finally, IC and security assurance are still critical factors in the IIOBs acceptance.

Practical implications

Practically, IIOB providers need to strengthen information about performance, accessibility, security and benefits when running service applications. Providers must show their strengths and advantages compared to the traditional banks in various service lines. Besides, providers are expected to be more careful regarding IC applications in their products and services.

Originality/value

This study considers the effects of OSI, EE, security and IC as the unique characteristics of Muslim youth in using the IIOBs. In particular, the significance of IC and OSIs provides a valid picture of the pathways of acceptance creation towards IIOBs.

Keywords

Citation

Yusfiarto, R., Supriani, I., Mutmainah, L., Hamdani, L., Khoirunnisa, A.N. and Ibrahim, M.H. (2024), "Enabling Islamic internet-only banks acceptance: an empirical analysis of the UTAUT framework and Islamic compliance", Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-02-2022-0057

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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