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Islamic religiosity and ethical intentions of Islamic bank managers: rethinking theory of planned behaviour

Sarminah Samad (Department of Business Administration, College of Business and Administration, Princess Nourah bint Abdulrahman University, Riyadh, Saudi Arabia)
Muhammad Kashif (GIFT University, Gujranwala, Pakistan and Faculty of Graduate Studies, University of Colombo, Colombo, Sri Lanka)
Shanika Wijeneyake (Faculty of Commerce and Management Studies, University of Kelaniya, Kelaniya, Sri Lanka)
Michela Mingione (Department of Management and Law, University of Rome Tor Vergata, Roma, Italy)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 17 June 2021

Issue publication date: 30 November 2022




The primary aim of this study is to investigate how Islamic religiosity shapes the ethical attitude of customer relationship managers while predicting their behaviours.


A survey-based, cross-sectional data is collected from 257 customer relationship managers working in leading Islamic Banks in Pakistan.


Results demonstrate that religiosity positively influences the attitude of managers. Furthermore, the effect of subjective norms to predict ethical intentions is found insignificant which opens a new debate for the scholarly community.


A key contribution of this study is the investigation of Islamic religiosity as a predictor of managerial attitude. Furthermore, the context of Islamic bank managers is a new context of this investigation.



This research was funded by the Deanship of Scientific Research at Princess Nourah bint Abdulrahman University through the Fast-track Research Funding Program.


Samad, S., Kashif, M., Wijeneyake, S. and Mingione, M. (2022), "Islamic religiosity and ethical intentions of Islamic bank managers: rethinking theory of planned behaviour", Journal of Islamic Marketing, Vol. 13 No. 11, pp. 2421-2436.



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