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Can halal certification influence logistics performance?

Mohamed Syazwan Ab Talib (Faculty of Management, Universiti Teknologi Malaysia, Johor, Malaysia)
Abu Bakar Abdul Hamid (UTM International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia)
Thoo Ai Chin (Faculty of Management, Universiti Teknologi Malaysia, Johor, Malaysia)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 14 November 2016




The purpose of this paper is to establish the halal certification–logistics performance relationship by means of developing a theoretical model and to suggest areas for future research undertakings. The relationship between various forms of certification and logistics performance has been reported in many logistics literature. However, there is paucity in research concerning the relationship between halal certification and logistics performance.


The literature representing the concept of halal, halal logistics, institutional support and logistics performance are synthesised to develop a framework. Two distinguished management theories, namely, the resource-based view (RBV) and institutional theory, set the foundation of the proposed theoretical framework.


The paper suggests that proper application of resources, in this case halal certification, could positively influence logistics performance. The paper asserts that governmental factors act as the moderator between the halal certification–logistics performance relationship, or could directly influence logistics performance.

Research limitations/implications

The paper presents a synthesis of previously unconnected variables of halal certification and logistics performance, and integrates the RBV and institutional theories as the basis for a theoretical framework. However, the proposed theoretical framework requires further validation through the supports of additional empirical research.

Practical implications

Apart from implementing halal certification as a tool to gain business legitimacy, the paper offers insights to logistics service provider as to how halal certification can be used as a mechanism to improve organisational performance, particularly logistics performance.


This paper is one of the first to establish the relation between halal certification and logistics performance and highlights the prominent role of government support as an independent and moderating factor. It constitutes a preliminary argument that entices research within the halal certification and halal logistics spectrum.



Ab Talib, M.S., Abdul Hamid, A.B. and Chin, T.A. (2016), "Can halal certification influence logistics performance?", Journal of Islamic Marketing, Vol. 7 No. 4, pp. 461-475.



Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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