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Entrepreneurial leadership: key to sustainable innovation and competitiveness in Islamic insurance companies in Jordan

Muhammad Turki Alshurideh (Department of Marketing, School of Business, The University of Jordan, Amman, Jordan and Department of Management, University of Sharjah, Sharjah, United Arab Emirates)
Alaa Alsharif (College of Arts, Social Sciences and Humanities, University of Fujairah, Fujairah, United Arab Emirates)
Enass Khalil Alquqa (College of Arts, Social Sciences and Humanities, University of Fujairah, Fujairah, United Arab Emirates)
Samer Hamadneh (Department of Marketing, The University of Jordan, Amman, Jordan)
Sulieman Al-Hawary (Department of Business and Public Administration, Al al-Bayt University, Mafraq, Jordan)
Ala’a Al-Momani (Business Department, Al-Balqa’ Applied University, Balqa, Jordan)
Hasan Khaled AlAwamleh (Business Department, Al-Balqa’ Applied University, Balqa, Jordan)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 11 June 2024




This study delves into the significant impact of entrepreneurial leadership (EL), organizational innovation (OI) and competitive advantage (CA) on the sustainability of organizations in the Jordanian Islamic insurance sector. This study aims to unravel the intricate dynamics among these pivotal factors, highlighting their collective role in the sustained success and resilience of Islamic insurance companies in Jordan. By examining the synergistic interplay between EL, OI and CA, the research seeks to offer invaluable insights into cultivating a sustainable future for these institutions.


This study adopts a positivist, quantitative approach to investigate the relationships between EL, OI, CA and organizational sustainability (OS). Data collection was achieved through questionnaires in a cross-sectional analysis of these variables. Convenience sampling yielded 389 valid responses, an 81% response rate, ensuring a thorough understanding of the dynamics within this framework.


The findings from the study on Jordanian Islamic insurance companies highlight the critical role of EL in influencing organizational dynamics. The research establishes a positive relationship between EL and both OI and OS. Furthermore, it identifies a significant positive correlation between EL and CA, underscoring the importance of leadership in securing a competitive edge. This study also emphasizes the vital role of OI in bolstering OS and confirms that a strong CA enhances OS, reinforcing the interconnectivity of these essential organizational components.

Practical implications

This study provides important insights for professionals in the insurance sector, especially those within the Jordanian Islamic insurance industry. It emphasizes the crucial role of EL in fostering innovation, competitiveness and sustainability. By understanding the significance of EL, companies can adopt more dynamic and effective strategies in leadership, organizational development and strategic planning, thereby enhancing their overall performance and resilience.


By conceptualizing EL and OS as second-order constructs, this study seeks to provide a detailed understanding of how EL catalyzes OI, CA and sustainability in an organizational context. This approach contributes significantly to the broader discussion on EL and OS, particularly within the Arab region and specifically in Jordan, offering nuanced insights into their roles and interrelations in shaping organizational dynamics.



Alshurideh, M.T., Alsharif, A., Alquqa, E.K., Hamadneh, S., Al-Hawary, S., Al-Momani, A. and AlAwamleh, H.K. (2024), "Entrepreneurial leadership: key to sustainable innovation and competitiveness in Islamic insurance companies in Jordan", Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print.



Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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