Teaching international business development using current business metrics

Abstract

Purpose

The purpose of this paper is to set forth a less-costly, more flexible approach to teaching the analysis of international business development opportunities.

Design/methodology/approach

The approach capitalizes upon the high-quality business condition metrics, which are necessary to inform the development decision, that have recently become freely-available through a set of institutions that gather and distribute these metrics.

Findings

Critical thinking skills in this area are developed here not just by understanding the tools of analysis but also by having participated in a series of active classroom activities focused upon private investment decisions in a set of disparate countries.

Practical implications

This approach develops rising business professionals with refined critical thinking skills who will be able to immediately contribute to international business development decision-making.

Social implications

Opportunities for students to learn these critical thinking skills can be far more available because the traditional method by which these skills have been taught has been by finding a partner business with the resources to pay for such data. In exchange for allowing students to use the data experientially the partner firm benefits from the work product of the students who study the international business development project at the firm’s offices.

Originality/value

The approach set forth provides an accessible alternate for those on-campus students and distance-learning students who do not need to have the flexibility to travel to the site of a business partner – where most of this learning has heretofore been arranged.

Citation

Lundstrum, L.L. (2020), "Teaching international business development using current business metrics", Journal of International Education in Business, Vol. 13 No. 2, pp. 263-274. https://doi.org/10.1108/JIEB-08-2019-0037