The evolution of an American MBA program for Germany-based students in the wake of the COVID-19 pandemic

Abstract

Purpose

The purpose of this paper is to provide guidance to universities revisiting their international partnerships involving travel by relaying the experiences, which saw marked changes via the COVID-19 pandemic.

Design/methodology/approach

This paper compares the mechanics, costs, preferences and performances of students in a Germany-based MBA program, partnered with the AACSB-accredited US institution, after increased reliance on a blended program model.

Findings

A preference emerged for less international travel by students and fewer face-to-face meetings with instructors’ traveling internationally. Student performance with the revised model of the program improved in regard to grade point average, but major field test performance remained similar. At the same time, students report a bit better satisfaction with the structure of the program while travel cost savings were realized.

Originality/value

This case study describes the specific experiences, which may suggest program development for other, similar partnerships.

Citation

Krieger, K. and Brode, M. (2024), "The evolution of an American MBA program for Germany-based students in the wake of the COVID-19 pandemic", Journal of International Education in Business, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIEB-05-2024-0062