To read the full version of this content please select one of the options below:

Allowing digital piracy for strategic benefits to businesses

Halimin Herjanto (AUT School of Business, AUT Faculty of Business and Law, Auckland University of Technology (AUT), Auckland, New Zealand)
Sanjaya S. Gaur (AUT School of Business, AUT Faculty of Business and Law, Auckland University of Technology (AUT), Auckland, New Zealand)
Chayanin Saransomrurtai (Department of Marketing, Central Retail Corporation Limited, Bangkok, Thailand)
Wee Hock Quik (AUT School of Business, AUT Faculty of Business and Law, Auckland University of Technology (AUT), Auckland, New Zealand)

Journal of Information, Communication and Ethics in Society

ISSN: 1477-996X

Article publication date: 4 November 2014

Abstract

Purpose

The purpose of this paper is to review the digital piracy literature and present the positive impacts of digital piracy and its benefit to businesses. A great deal of the literature discusses the consequences of digital piracy, but, in most cases, the focus is on the negative consequences.

Design/methodology/approach

The authors draw on both the theoretical and empirical academic literature on digital piracy so as to analyze the ways in which digital piracy positively contributes to digital businesses.

Findings

The paper provides information on the positive consequences of digital piracy and demonstrates that the benefits include product diffusion, network externality, innovation, cost reduction, an effective promotional and publicity vehicle, and technology standardization.

Originality/value

This paper investigates potential benefits of digital piracy and provides insights which may offer a fuller picture of the consequences of digital piracy.

Keywords

Citation

Herjanto, H., S. Gaur, S., Saransomrurtai, C. and Hock Quik, W. (2014), "Allowing digital piracy for strategic benefits to businesses", Journal of Information, Communication and Ethics in Society, Vol. 12 No. 4, pp. 314-322. https://doi.org/10.1108/JICES-12-2013-0056

Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited