TY - JOUR AB - Purpose The purpose of this paper is to develop a critique of value sensitive design (VSD) and to propose an alternative approach that does not depart from a heuristic of value(s), but from virtue ethics, called virtuous practice design (VPD).Design/methodology/approach This paper develops a philosophical argument, draws from a philosophical method (i.e. virtue ethics) and applies this method to a particular case study that draws from a narrative interview.Findings In this paper, authors show how an approach that takes virtue instead of value as the central notion for aiming at a design that is sensitive to ethical concerns can be fruitful both in theory and in practice.Originality/value This paper presents the first attempt to ground an approach aimed at ethical technology design on the tradition of virtue ethics. As such, it presents VPD as a potentially fruitful alternative to VSD. VL - 17 IS - 2 SN - 1477-996X DO - 10.1108/JICES-10-2018-0080 UR - https://doi.org/10.1108/JICES-10-2018-0080 AU - Reijers Wessel AU - Gordijn Bert PY - 2019 Y1 - 2019/01/01 TI - Moving from value sensitive design to virtuous practice design T2 - Journal of Information, Communication and Ethics in Society PB - Emerald Publishing Limited SP - 196 EP - 209 Y2 - 2024/09/18 ER -