TY - JOUR AB - Purpose The purpose of this paper is to highlight the potential of digital tools to address the significant challenge of increasing access to college and outline challenges and opportunities in effectively implementing a digital intervention across an entire school.Design/methodology/approach The study encompasses a randomized control trial and comparative case studies. This paper highlights qualitative data focused on implementation.Findings Findings illustrate impediments and strategies for implementing a school-wide digital intervention.Research limitations/implications Research focused on one particular intervention and is thus limited in scope.Practical implications The study has the potential to assist practitioners in better serving students from low-income and minoritized communities through digital tools.Social implications The study has implications for increasing the number of first-generation and minoritized youth who apply to and enroll in college. The study highlights digital equity issues often overlooked in ed-tech sectors.Originality/value Few studies exist that examine the implementation of digital interventions at the school level. Focusing on digital equity in the college access space (academic and practice) is novel. VL - 16 IS - 3 SN - 1477-996X DO - 10.1108/JICES-03-2018-0019 UR - https://doi.org/10.1108/JICES-03-2018-0019 AU - Corwin Zoe AU - Maruco Tattiya J. PY - 2018 Y1 - 2018/01/01 TI - Navigating the tension between scale and school context in digital college guidance T2 - Journal of Information, Communication and Ethics in Society PB - Emerald Publishing Limited SP - 303 EP - 310 Y2 - 2024/09/19 ER -