Process conflict management among Indian software employees: Prediction of conflict handling intention in fast changing global IT market using the theory of planned behaviour

Abstract

Purpose

The purpose of this paper is to test the possible influence of the Ajzen’s theory of planned behaviour (TPB) in predicting conflict-handling intentions during process conflict episodes. Conflict situations are often to be managed with limited time in software projects. With this cue, the study is conducted in the context of software companies in India.

Design/methodology/approach

Five variables of the TPB comprising attitude, injunctive subjective norms, descriptive subjective norm, conflict efficacy (CE) and structural assurance (SA) have been studied in relation to the two standard conflict-handling intentions: integrating and dominating approach. By developing vignettes on process conflict, salient beliefs towards process conflicts were elicited among software employees in India. A questionnaire using Ajzen’s guidelines was administered. Structural equation modelling for 150 responses is used for testing path suitability and significance.

Findings

Employees with positive attitude towards conflict, high CE and high SA intend to integrate during process conflict. Employees with low efficacy and who are influenced by the action of their role model intend to dominate during process conflict.

Research limitations/implications

The study is contextualized to Indian software employees. Findings should not be generalized until replicated in samples from other settings.

Practical implications

This study will help practitioners in understanding the various elements that play role in a process conflict and also help in developing appropriate interventions in managing conflicts. This can be done by identifying and resolving issues related to unfavourable attitude and behavioural norms towards process conflicts.

Originality/value

This study is the first to examine the efficacy of the TPB model in predicting multiple conflict-handling intentions among Indian software companies.

Citation

Alok, S., Raveendran, J. and Jha, A.K. (2015), "Process conflict management among Indian software employees: Prediction of conflict handling intention in fast changing global IT market using the theory of planned behaviour", Journal of Indian Business Research, Vol. 7 No. 2, pp. 140-160. https://doi.org/10.1108/JIBR-10-2014-0068