Antecedents of strategic thinking and its impact on competitive advantage

Abstract

Purpose

This study aims to identify the antecedents of strategic thinking and its relationship with competitive advantage. Further, this study analyses the mediating effect of strategic thinking between its antecedents and competitive advantage.

Design/methodology/approach

A self-reported questionnaire with 51 questions was floated among 220 professionals from various industries in India. The response was analysed using the partial least squares-structural equation modelling methodology using SmartPLS software.

Findings

The direct effect of creativity, corporate culture and knowledge management are established with strategic thinking, as well as a competitive advantage. Also, the study finds a significant relationship between strategic thinking and competitive advantage. The study finds no mediation (direct effect) in the case of creativity, corporate culture and knowledge management. Further, no mediation (no relationship) is found in the case of vision.

Practical implications

Business must start adopting strategic thinking practices in their decision-making process to create a competitive advantage. Further, the influence of corporate culture, creativity and knowledge management on strategic thinking highlights their importance.

Originality/value

The study establishes the impact of antecedents of strategic thinking on competitive advantage. The study highlights the importance of other factors along with strategic thinking for achieving competitive advantage.

Citation

Dixit, S., Singh, S., Dhir, S. and Dhir, S. (2021), "Antecedents of strategic thinking and its impact on competitive advantage", Journal of Indian Business Research, Vol. 13 No. 4, pp. 437-458. https://doi.org/10.1108/JIBR-08-2020-0262