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Managing dynamic business environments: India’s future automotive industry

Christian Kuklinski (China Europe International Business School, Stuttgart, Germany)
Roger Moser (Research Institute for International Management (FIM-HSG), University of St. Gallen (HSG), St. Gallen, Switzerland)
Thomas Callarman (CEIBS Centre for Automotive Research, Siemens Centre for Sustainability and Supply Chain Management, China Europe International Business School, Shanghai, China)

Journal of Indian Business Research

ISSN: 1755-4195

Article publication date: 11 November 2014




This paper aims to examine from an information processing perspective how Delphi-based analyses can be used to overcome some challenges of dynamic business environments in emerging markets.


Delphi-based, future-oriented approach utilizing scenario planning methodology based on real-time expert-panel data.


Delphi-based analyses can indeed serve as an information processing aid to reduce uncertainty and equivocality in an emerging market.


A multistage analysis approach integrating the political, economic, socio-cultural and technological-stakeholder framework to support and better structure managers’ information processing in an emerging market.



Kuklinski, C., Moser, R. and Callarman, T. (2014), "Managing dynamic business environments: India’s future automotive industry", Journal of Indian Business Research, Vol. 6 No. 4, pp. 309-331.



Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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