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Digital platforms for connecting actors in the agtech space: insights on platform development from participatory action research on KisanMitr

Sapna Poti (Office of the Principal Scientific Advisor, Government of India, New Delhi, India)
Simy Joy (Indian Institute of Management Kozhikode, Kozhikode, India)

Journal of Indian Business Research

ISSN: 1755-4195

Article publication date: 23 November 2021

Issue publication date: 8 March 2022

310

Abstract

Purpose

This paper aims to explore the development of digital platforms in agtech space as a mechanism to mitigate the disconnects among the various actors in the innovation, business and entrepreneurship and extension ecosystems that impede the journey of technology from labs to farms. It does so by tracing the birth and evolution of KisanMitr, an agriculture digital platform created in India.

Design/methodology/approach

The research follows a participatory action research approach.

Findings

Digital platforms can be useful for integrating varied actor groups, in particular by facilitating the open flow of information among actors, and thus bringing to light the ways in which they can collaborate.

Practical implications

The paper demonstrates that digital platforms can become the backbone of integrated agricultural innovation systems, just as in the high-tech industries. Greater information flow enabled by such platforms allows the actors to collaborate more effectively. However, it is necessary to maintain farmer-focus, undertake off-platform activities to facilitate mutual engagement among actors and watch for potential governance issues if these platforms were to make a true impact for farmers.

Social implications

KisanMitr was initiated with the motive of helping the Indian farmers, especially the reverse migrants during the COViD-19 pandemic, specifically for increasing the range of technology options available to them to make agriculture a viable livelihood option.

Originality/value

KisanMitr platform is one the first of its kind in India and in the agricultural sector. Unlike the digital platforms developed by private corporations, it was created by a government agency.

Keywords

Acknowledgements

The authors thank Nagaraja (Naga) Prakasam and Dr Kalpana Sastry for their insights and support. The authors thank Biswa Prakash Jena for the excellent research assistance.

Citation

Poti, S. and Joy, S. (2022), "Digital platforms for connecting actors in the agtech space: insights on platform development from participatory action research on KisanMitr", Journal of Indian Business Research, Vol. 14 No. 1, pp. 65-83. https://doi.org/10.1108/JIBR-04-2021-0145

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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