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Unified theory of firm: an empirical analysis

Jarita Duasa (Department of Economics, International Islamic University Malaysia, Kuala Lumpur, Malaysia)
Suhaimi Mhd Sarif (Department of Business Administration, International Islamic University Malaysia, Kuala Lumpur, Malaysia)
Nur Arfifah Abdul Sabian (Department of Business Administration, International Islamic University Malaysia, Kuala Lumpur, Malaysia)

Journal of Islamic Accounting and Business Research

ISSN: 1759-0817

Article publication date: 29 January 2020

Issue publication date: 18 June 2020

206

Abstract

Purpose

Four main strategies required for firms to be able to achieve their main objectives in organizations under the unified theory of the firm are technological advance, intellectual development, spirituality conducts and customer satisfaction concern. This study aims to explore the inclination of firms to adopt all these strategies in, factors that contribute to the adoption of all these strategies and significant relationship between these strategies of firms in the context of Malaysian firms.

Design/methodology/approach

Using primary data from the survey on a sample of firms in the financial sector of Malaysia, the study adopts several methods of analysis such as t-test for dependent sample, t-test for independent sample and correlation. Furthermore, ordinary least squares regressions are estimated to determine factors that have an impact on a particular strategy.

Findings

It is found that the strategies of the unified theory of the firm significantly contributed to the education level of managers. Highly educated managers tend to adopt strategies most of the time. It is also found that scores of customer satisfaction concern are highly related to scores of intellectual development and spirituality conduct. The correlation coefficient is also high between spirituality conduct and intellectual development.

Originality/value

The study analyzes the adoption of important strategies of a unified theory of firm among several firms using first-hand data (primary data) collected from the survey.

Keywords

Citation

Duasa, J., Mhd Sarif, S. and Abdul Sabian, N.A. (2020), "Unified theory of firm: an empirical analysis", Journal of Islamic Accounting and Business Research, Vol. 11 No. 7, pp. 1453-1478. https://doi.org/10.1108/JIABR-09-2018-0143

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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