Islamic insurance prospects in Tunisia in the wake of the Jasmine revolution: A survey from customers' perspective

Abstract

Purpose

The purpose of the study is to examine the willingness (or otherwise) of the Tunisian customers to adopt Islamic insurance services (takaful) and to determine the factors that influence their decisions.

Design/methodology/approach

Hundred questionnaires are randomly distributed to Tunisian customers, and the data are subsequently analysed using SEM as well as one sample t-test.

Findings

Overall, the results indicate that the Tunisian customers are willing to adopt Islamic insurance services. Furthermore, compatibility of these services is a determinant factor of their decision.

Originality/value

This is one of the few studies of customers' behaviour towards Islamic insurance services, and the first to be conducted in the context of Tunisia. Furthermore, the study extends theory of innovations diffusions to a different area of study and a different context, i.e. Islamic insurance and Tunisia, respectively.

Citation

Echchabi, A., Ayinde Olorogun, L. and Azouzi, D. (2014), "Islamic insurance prospects in Tunisia in the wake of the Jasmine revolution: A survey from customers' perspective", Journal of Islamic Accounting and Business Research, Vol. 5 No. 1, pp. 15-28. https://doi.org/10.1108/JIABR-06-2012-0032