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Push and pull model of women entrepreneurship: empirical evidence from the UAE

Huda Al Matroushi (College of Business, Abu Dhabi University, Abu Dhabi, United Arab Emirates)
Fauzia Jabeen (College of Business, Abu Dhabi University, Abu Dhabi, United Arab Emirates)
Ayesha Matloub (Faculty of Management, Universiti Teknologi Malaysia, Skudai, Malaysia)
Muhammad Tehsin (Department of Defence and Strategic Studies, Quaid-I-Azam University, Islamabad, Pakistan)

Journal of Islamic Accounting and Business Research

ISSN: 1759-0817

Article publication date: 28 January 2020

Issue publication date: 24 February 2020

837

Abstract

Purpose

This study aims to develop a push–pull factors theory of women entrepreneurship, to identify and prioritize the factors influencing Emirati women entrepreneurs, and also aims to implement the proposed theory in two cases: Emirati women entrepreneurs with business family and non-business family backgrounds.

Design/methodology/approach

The analytic hierarchy process (AHP) model was developed with 6 criteria and 19 sub-criteria, based upon the findings of previous studies. Data were collected using a questionnaire survey given to 20 Emirati women entrepreneurs in the United Arab Emirates (UAE). The respondents were selected on the basis of their family backgrounds. The data collected were interpreted and a priority vector was assigned to the criteria and sub-criteria.

Findings

A well-researched methodology was used for the synthesis of priorities and the measurement of consistencies. The findings show that education, skills and training are the three main criteria considered to be the most important factors that influence the growth and success of Emirati women entrepreneurs.

Research limitations/implications

The model can be used by authors for future academic and entrepreneurial studies. The findings interpreted can help policymakers and related associations develop various policies based on the specific factors found to empower Emirati women entrepreneurs in an effective manner. This process will increase the participation of Emirati women in the entrepreneurial field. The research model had limited dimensions and the findings cannot be generalized. Hence, it would be valuable to conduct future study in other countries to generalize the findings. The model can be enhanced by including other factors, and alternatives could be based on types of sectors.

Originality/value

This study is the first of its kind to present an AHP model that contains most dimensions influencing the success and growth of Emirati women entrepreneurs and prioritizes the dimensions based on their importance.

Keywords

Citation

Al Matroushi, H., Jabeen, F., Matloub, A. and Tehsin, M. (2020), "Push and pull model of women entrepreneurship: empirical evidence from the UAE", Journal of Islamic Accounting and Business Research, Vol. 11 No. 3, pp. 588-609. https://doi.org/10.1108/JIABR-02-2017-0020

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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