Innovation radar in hospitality: a new procedure to evaluate the innovation in hotels
Journal of Hospitality and Tourism Technology
Article publication date: 4 June 2020
Issue publication date: 8 September 2020
This study aims to propose a new procedure called innovation radar in hospitality (IRH), which was specifically designed to measure the innovations in hotels.
Based on a systematic review, a structured questionnaire was developed with 31 questions. The questions covered 12 dimensions related to hospitality: offer, platform, solutions, customer, customer experience, value capture, processes, organization, supply chain, presence, network and brand. The developed IRH instrument allowed to identify five ordered stages of innovation in the hospitality industry: basic operational, advanced operational, basic innovator, intermediate innovator and advanced innovator. The IRH was tested in real environment in Brazilian Hotels.
The procedure proved to be stable and able to rank hotels by innovation. The IRH allocated hotels consistently into one of the five stages. By analyzing each survey hotel individually, the procedure showed no discrepancies between the individual rates and the allocated stage by IRH.
The IRH can be an automated and structured instrument to measure innovation by consumers, platforms, agencies, research studies and governments.
To the best of authors’ knowledge, this is the first structured and quantitative procedure to measure innovation in hotels. The radar was able to detect specific actions aimed at innovation that serve as a good prediction mechanism for innovation in the hospitality sector. In this context, the radar emerges as an important tool for innovation metrics in the tourism sector, offering analysis mechanisms and a way to evaluate and monitor companies.
本论文旨在提出一种新流程, 名为酒店服务创新雷达（IRH）, 其设计用来评估酒店的创新服务
本论文通过系统文献综述的方法, 设计结构性问卷, 此问卷有31个问题, 其问题涉及酒店服务的12个维度：产品、平台、解决方案、顾客、顾客体验、价值获得、流程、组织、供应链、存在、网络、和品牌。本论文开发的IRH量表可以用来确认酒店服务业中五个创业阶段：基础运营、升级运营、基础创新者、中级创新者、和高级创新者。IRH在多个巴西酒店中得到了真实的测评
IRH流程是自动结构性的量表, 用来衡量创新, 其中参考了消费者、平台、组织、研究人员、和政府等多重方面。
本论文是首个科研项目, 提出这个结构性定量的流程, 以评估酒店的创新。IRH流程能够检测每个创新项目, 以作为酒店业中的创新预测指标。旅游业中IRH也可以作为很好的创新机制, 提供分析机制和评估监督公司。
Valença, M.N., Sobral, M.F.F., Andrade Lima, T.L.d. and Farias, D.d.M.P. (2020), "Innovation radar in hospitality: a new procedure to evaluate the innovation in hotels", Journal of Hospitality and Tourism Technology, Vol. 11 No. 2, pp. 313-326. https://doi.org/10.1108/JHTT-10-2017-0119
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