To read this content please select one of the options below:

User categories of mobile travel services

Niklas Eriksson (Department of Business, Information Technology and Media, Arcada University of Applied Sciences, Helsinki, Finland)

Journal of Hospitality and Tourism Technology

ISSN: 1757-9880

Article publication date: 11 March 2014




This study aims to identify user categories of mobile travel services and analyze the differences between the categories based on individual characteristics, the individuals' perceived barriers to use internet-/mobile services during a trip and the individuals' preferred channel strategies.


An extensive online survey in Finland was conducted to collect the data and a cluster analysis is used to identify the user categories.


The study indicates that there are four user categories of mobile travel services: “info-seekers”, “checkers”, “bookers” and “all-rounders” and one group of “non-users”.

Research limitations/implications

Due to the online data collection method and the self-selective process, the sample may be biased towards respondents finding electronic travel services important. It would be of value to conduct similar studies on a representative sample of the total population of different countries.

Practical implications

The identified categories can be seen as consumer segments for which travel service providers can target mobile services.


This study contributes with a categorization of mobile travelers and provides insights on the diffusion of mobile travel services.



Eriksson, N. (2014), "User categories of mobile travel services", Journal of Hospitality and Tourism Technology, Vol. 5 No. 1, pp. 17-30.



Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

Related articles