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Technology use within meetings: a generational perspective

Carole B. Sox (School of Hotel, Restaurant and Tourism Management, University of South Carolina, Columbia, South Carolina, USA)
Jeffrey M. Campbell (Department of Retailing, University of South Carolina, Columbia, South Carolina, USA)
Sheryl F. Kline (Department of Hotel, Restaurant and Institutional Management, University of Delaware, Newark, Delaware, USA)
Sandra K. Strick (School of Hotel, Restaurant and Tourism Management, University of South Carolina, Columbia, South Carolina, USA)
Tena B. Crews (Department of Integrated Information Technology, University of South Carolina, Columbia, South Carolina, USA)

Journal of Hospitality and Tourism Technology

ISSN: 1757-9880

Article publication date: 3 May 2016

1592

Abstract

Purpose

This paper aims to examine generational formative referents as factors that influence meeting attendees’ adoption and technology use within virtual and hybrid meetings, and test the applicability of the technology acceptance model (TAM) as presented by Davis (1986). This study investigates how attendees’ experiences from their respective formative years (i.e. generational formative referents), the basis of the Generational Cohort Theory (GCT), influence the TAM model constructs.

Design/methodology/approach

A partial least squares analysis test is utilized to determine technology acceptance within meetings across three generations: Baby Boomers (1946-1964), Generation X (1965-1978) and Generation Y (1979-2000).

Findings

The multi-group comparison determined all three generations responded similarly with regard to the paths being tested, indicating each of the three generational cohorts within this study are influenced by the experiences of their formative years, which are different for each generation.

Research limitations/implications

The findings add to the limited foundation for scholars wanting to further analyze technology use within meetings, and for those interested in generational influences.

Practical implications

This study provides useful information for marketers and planners to increase meeting attendance, enhance attendee satisfaction, and further explore meeting engagement opportunities.

Originality/value

Underpinning the GCT, this study is the first within hospitality and tourism studies to investigate a theoretical model on generational technology use within meetings.

Keywords

Citation

Sox, C.B., Campbell, J.M., Kline, S.F., Strick, S.K. and Crews, T.B. (2016), "Technology use within meetings: a generational perspective", Journal of Hospitality and Tourism Technology, Vol. 7 No. 2, pp. 158-181. https://doi.org/10.1108/JHTT-09-2015-0035

Publisher

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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