Destination image perception of Shenzhen: an analysis of discourse based on Chinese and Western visitors’ online reviews
Journal of Hospitality and Tourism Technology
ISSN: 1757-9880
Article publication date: 13 May 2022
Issue publication date: 12 July 2022
Abstract
Purpose
This study aims to analyze Chinese and Western visitors’ on‐line reviews of Shenzhen under five dimensions: catering, accommodation, transportation, travel and shopping.
Design/methodology/approach
This study used a multidimensional discourse analysis to assess visitors’ experience, perception and emotional evaluations of Shenzhen in reviews on TripAdvisor.com.
Findings
The findings suggest that both Chinese and Western visitors show positive perceptions of Shenzhen’s transportation convenience and options and show great interest in folk culture. Both groups focus on shopping, service and price but believe that the prices in Shenzhen are high.
Research limitations/implications
The classification of reviews highlights tourism elements in Shenzhen, which can offer implications for destination image formation for similar destinations.
Practical implications
This study offers suggestions on how to build an appealing destination that meets both Chinese and Western tourists’ needs.
Social implications
This study enriches the theory of tourism image perception of Shenzhen as it relates to language and culture.
Originality/value
This study offers implications on building an appealing destination that meets Chinese and Western tourists’ expectations.
深圳目的地形象感知：基于中西方游客在线评论的话语分析
摘要
研究目的
本研究从餐饮、住宿、交通、旅游、购物五个维度分析中西方游客对深圳的评价。
研究方法
本研究采用多维语篇分析来评估访问者对深圳的体验、感知和情感评价。
研究发现
调查结果表明, 中国和西方游客对深圳的交通便利和选择都表现出积极的看法, 并对民俗文化表现出浓厚的兴趣。两组都关注购物、服务和价格, 但认为深圳的物价偏高。
研究意义
评论的分类突出了深圳的旅游元素，可以为相似目的地形象的构建提供启示。
研究原创性
本研究丰富了深圳旅游形象感知与语言相关的理论。它为建设一个满足中国和西方游客期望的吸引人的目的地提供了启示。
关键词
旅游目的地形象, 话语分析, 深圳, 多维话语分析, 中西方游客
文章类型： 研究型论文
Keywords
Acknowledgements
The authors wish to thank Ms Wu Zhenzhen, Weng Xiaowen and Kong Dehui, etc., for their helpful efforts on data collection and analysis. And this research is supported by a funded project named A study on the role of linguistic landscape on city image construction in Guangdong-Hong Kong-Macao Greater Bay Area (GD18CWW09) from the Leading Group of Philosophy and Social Science Planning in Guangdong Province.
Citation
Luo, J., Okumus, F. and Taheri, B. (2022), "Destination image perception of Shenzhen: an analysis of discourse based on Chinese and Western visitors’ online reviews", Journal of Hospitality and Tourism Technology, Vol. 13 No. 4, pp. 667-682. https://doi.org/10.1108/JHTT-08-2020-0188
Publisher
:Emerald Publishing Limited
Copyright © 2022, Emerald Publishing Limited