Destination image perception of Shenzhen: an analysis of discourse based on Chinese and Western visitors’ online reviews
Journal of Hospitality and Tourism Technology
Article publication date: 13 May 2022
Issue publication date: 12 July 2022
This study aims to analyze Chinese and Western visitors’ on‐line reviews of Shenzhen under five dimensions: catering, accommodation, transportation, travel and shopping.
This study used a multidimensional discourse analysis to assess visitors’ experience, perception and emotional evaluations of Shenzhen in reviews on TripAdvisor.com.
The findings suggest that both Chinese and Western visitors show positive perceptions of Shenzhen’s transportation convenience and options and show great interest in folk culture. Both groups focus on shopping, service and price but believe that the prices in Shenzhen are high.
The classification of reviews highlights tourism elements in Shenzhen, which can offer implications for destination image formation for similar destinations.
This study offers suggestions on how to build an appealing destination that meets both Chinese and Western tourists’ needs.
This study enriches the theory of tourism image perception of Shenzhen as it relates to language and culture.
This study offers implications on building an appealing destination that meets Chinese and Western tourists’ expectations.
调查结果表明, 中国和西方游客对深圳的交通便利和选择都表现出积极的看法, 并对民俗文化表现出浓厚的兴趣。两组都关注购物、服务和价格, 但认为深圳的物价偏高。
旅游目的地形象, 话语分析, 深圳, 多维话语分析, 中西方游客
The authors wish to thank Ms Wu Zhenzhen, Weng Xiaowen and Kong Dehui, etc., for their helpful efforts on data collection and analysis. And this research is supported by a funded project named A study on the role of linguistic landscape on city image construction in Guangdong-Hong Kong-Macao Greater Bay Area (GD18CWW09) from the Leading Group of Philosophy and Social Science Planning in Guangdong Province.
Luo, J., Okumus, F. and Taheri, B. (2022), "Destination image perception of Shenzhen: an analysis of discourse based on Chinese and Western visitors’ online reviews", Journal of Hospitality and Tourism Technology, Vol. 13 No. 4, pp. 667-682. https://doi.org/10.1108/JHTT-08-2020-0188
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