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Understanding the adoption of bike sharing systems: By combining technology diffusion theories and perceived risk

Shang Gao (Department of Informatics, Örebro University, Örebro, Sweden)
Ying Li (School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China)
Hong Guo (School of Business, Anhui University, Hefei, China)

Journal of Hospitality and Tourism Technology

ISSN: 1757-9880

Article publication date: 29 August 2019

Issue publication date: 13 September 2019

517

Abstract

Purpose

This study aims to investigate users’ adoption of bike sharing systems in China.

Design/methodology/approach

This research combined perceived risk factors with existing technology diffusion theories (e.g. technology acceptance model and unified theory of acceptance and use of technology) to develop a research model to examine users’ adoption of bike sharing systems in China. As a result, a research model with 11 hypotheses was developed. The developed research model was empirically tested using data collected from a survey of 298 users in China. Structural equation modeling was used to analyze the collected data.

Findings

The findings indicated that perceived usefulness, facilitating conditions and perceived risks were important determinants to the adoption of bike sharing systems. However, perceived ease of use and social influence did not have significant positive impacts on users’ behavioral intention to use bike sharing systems.

Practical implications

It is important for service providers to dedicate their time and efforts in maintaining and repairing bikes to ensure that the bikes are in a good condition to be used. System providers need to work on good solutions to better protect users’ personal information and location information.

Originality/value

This study is first of its kinds in investigating the adoption of bike sharing systems by combining technology diffusion theories and perceived risk theory in China.

研究目的

本论文旨在研究用户在中国使用共享单车系统的情况。

研究设计/方法/途径

本论文结合感知风险因素和多个技术扩散理论(比如TAM, UTAUT)来开发一个研究模型, 以研究用户在中国使用共享单车系统的情况。因此, 本论文用十一条假设搭建了一个研究模型。这个研究模型使用问卷采样方式, 收取298份中国用户问卷, 来进行测量。样本通过结构方程模型来进行分析测量。

研究结果

研究结果表明, 感知实用性、辅助条件、感知风险等是重要因素, 决定着共享单车系统的使用。然而, 方便使用和社会影响等因素对用户使用共享单车系统的意向并没有显著积极影响。

论文类型

研究型论文

研究实践意义

服务提供者投入时间和精力来维护维修单车是非常重要的, 这样能保证单车保持在良好的状态以备用户使用。系统供应商需要找到好的解决方式, 来更好地保护个人信息和地点信息。

研究原创性/价值

本论文是首个类似论文, 结合技术扩散理论和感知风险理论, 在中国研究共享单车系统的使用情况。

关键词

UTAUT, TAM, 感知风险, 共享单车系统,使用

Keywords

Citation

Gao, S., Li, Y. and Guo, H. (2019), "Understanding the adoption of bike sharing systems: By combining technology diffusion theories and perceived risk", Journal of Hospitality and Tourism Technology, Vol. 10 No. 3, pp. 464-478. https://doi.org/10.1108/JHTT-08-2018-0089

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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