Development and validation of a formative scale of technological advancement in hotels from the guest perspective

Abstract

Purpose

The purpose of this paper is, first, to review the main conceptual proposals for the study of information and communication technologies (ICT) in tourism companies, and second, to develop and validate a formative scale for measuring the degree of technological advancement in hotels, based on the perceptions of a sample of Spanish hotel guests.

Design/methodology/approach

After a literature review on the measurement of technology advancement in tourism, a formative scale for ICT advancement in hotels from the guest perspective is developed and validated through a multiple-indicator, multiple-cause model estimated through partial least squares regression with data from 197 Spanish hotel guests.

Findings

Results of the empirical research allow validating the proposed formative scale for measuring technological advancement in hotels, identifying solutions that hotel guests mainly associate with highly technified establishments.

Research limitations/implications

The proposed and validated formative scale for measuring the degree of technological advancement of hotels is expected to enable the proposal of models where the relations between central variables in consumer behaviour research (e.g. value) and their dependent variables (e.g. satisfaction) may be influenced by guests’ perception of hotel technology.

Originality/value

This paper presents an initial attempt to develop a scale for measuring the degree of technological advancement of tourism companies, a topic that has received scant attention in acad`emic research in spite of the importance of technology in this industry.

研究目的

本论文研究目的, 第一, 审阅关于旅游公司的信息通信技术（ICT）相关理论研究；第二, 以西班牙酒店客户为样本, 编制和验证酒店科技先进度的形成性量度。

研究设计/方法/途径

本论文首先审阅了旅游产业中科技先进度测量的相关文献, 然后通过MIMIC模型编制了从酒店客户角度出发的测量酒店ICT的形成性量度, 最后通过197份西班牙酒店客户样本和偏最小二乘回归来验证模型。

研究结果

本论文验证了衡量酒店科技先进度的形成性量度, 并且发现各种解决方案, 其酒店客户用来评价高科技酒店个体的标准。

研究理论限制/意义

编制和验证的衡量酒店科技先进度的形成性量度, 表明消费者行为学核心概念（比如, 价值）和消费者满意度之间, 是可以由酒店客户对酒店科技度的感知因素来影响的。

研究原创性/价值

本论文首次编制衡量旅游公司科技先进度的量度。尽管科技在行业中被视为很重要, 但是这个话题在科研界受到较少的关注。

关键词

科技先进度、信息通信科技、形成性量度、反应性量度、酒店

纸张类型

研究论文

Citation

Ruiz-Molina, M.-E., Servera-Francés, D., Arteaga-Moreno, F. and Gil-Saura, I. (2018), "Development and validation of a formative scale of technological advancement in hotels from the guest perspective", Journal of Hospitality and Tourism Technology, Vol. 9 No. 3, pp. 280-294. https://doi.org/10.1108/JHTT-08-2017-0070