TY  - JOUR
AB  - Purpose The purpose of this study is to propose four experiential components of e-servicescape that influence customers’ pleasure emotions, satisfaction with bed and breakfast (b&b) websites and behavioral intentions in the context of the b&b industry.Design/methodology/approach This study is based on a cross-sectional, self-administered online survey from b&b customers.Findings This study identifies that both perceived enjoyment and social presence represent positive effects on customers’ pleasure emotions and satisfaction with b&b websites. However, flow experience only influences customers’ pleasure emotions, and interactivity only affects customers’ satisfaction with b&b websites. Results from this study confirm that customers’ pleasure emotions influence their satisfaction with b&b websites and their behavioral intentions.Originality/value This paper incorporates the roles of experiential factors of e-servicescape in the context of the b&b industry.
VL  - 7
IS  - 4
SN  - 1757-9880
DO  - 10.1108/JHTT-07-2016-0035
UR  - https://doi.org/10.1108/JHTT-07-2016-0035
AU  - Lee Seonjeong Ally
AU  - Jeong Miyoung
AU  - Jeon Myunghee Mindy
PY  - 2016
Y1  - 2016/01/01
TI  - Effects of experiential stimuli on customers’ responses: An example of bed and breakfast websites
T2  - Journal of Hospitality and Tourism Technology
PB  - Emerald Group Publishing Limited
SP  - 390
EP  - 404
Y2  - 2024/04/24
ER  -