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What makes a glamping experience great?

Ana Brochado (ISCTE-IUL, University Institute of Lisbon, Centre for Socioeconomic and Territorial Studies (DINÂMIA’CET – IUL) & Business Research Unit (BRU-IUL), Lisbon, Portugal)
Fernando Brochado (ISCTE-IUL, University Institute of Lisbon, Lisbon, Portugal)

Journal of Hospitality and Tourism Technology

ISSN: 1757-9880

Article publication date: 11 February 2019

Issue publication date: 8 March 2019

2791

Abstract

Purpose

The concept of camping has changed over time, with new niche markets appealing to sustainable tourists. Glamping – short for “glamorous camping” – offers a way to experience the positive aspects of camping while minimising the negatives. This paper aims to present the empirical findings of an exploratory study that examined tourists’ Web-reviews to identify the expressive dimensions that describe these travellers’ experience.

Design/methodology/approach

A content analysis of Web reviews provided by tourists on glamping booking websites produced a battery of concepts used to assess glamping experiences from the guests’ perspective. Both quantitative and qualitative methods are used.

Findings

The analysis identified 11 themes: experience, hotel, learn, host, camping, nature, food, ingredients, different, eco and yoga. The results reveal that, when quality of experience is evaluated through user-generated content, two attributes appear to be involved – functional elements offered by service providers and consumers’ emotional elements.

Originality/value

Web-reviews clearly offer important information to managers in the glamping sector. The present study’s analysis revealed that different market segments (i.e. couples, visitors with families or friends and those travelling alone) share certain aspects of glamping experiences.

研究目的

随着新兴市场吸引可持续旅游者的目光, 露营概念正在与日改变。Glamping – “豪华露营”的简称 – 指减少负面不便的同时体验露营之美。本论文旨在通过分析网上游客评论以确定豪华露营体验的描述型维度。

研究设计/方法/途径

本论文采用豪华露营预定网站的游客评论为样本, 进行文本分析, 以探究豪华露营用户体验。本论文采用定量和定性分析相结合的方式进行研究。

研究结果

文本分析结果确立了11个主题:体验、酒店、学习、主人公、露营、自然、食物、原料、区别、生态和瑜伽。此结果表明, 当豪华露营体验的质量在用户生成内容中评价时, 牵扯其两项特点:服务提供者的功能要素和顾客感知要素。

研究原创性/价值

网站评论向豪华露营的管理者们提供重要信息。本论文分析结果表明每个市场细分(即单独旅行、夫妻旅行、或者家庭旅行、朋友旅行等)对于豪华露营体验有着不同的兴趣点。

关键词

用户生成内容 文本分析, 体验, 豪华露营, 可持续性旅游

纸张类型

研究论文

Keywords

Citation

Brochado, A. and Brochado, F. (2019), "What makes a glamping experience great?", Journal of Hospitality and Tourism Technology, Vol. 10 No. 1, pp. 15-27. https://doi.org/10.1108/JHTT-06-2017-0039

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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