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Users and non-users of P2P accommodation: Differences in perceived risks and behavioral intentions

Dan Huang (Tourism School, Sichuan University, Chengdu, China)
Xinyi Liu (Tourism School, Sichuan University, Chengdu, China)
Dan Lai (Tourism School, Sichuan University, Chengdu, China)
Zhiyong Li (Tourism School, Sichuan University, Chengdu, China)

Journal of Hospitality and Tourism Technology

ISSN: 1757-9880

Article publication date: 19 June 2019

Issue publication date: 13 September 2019




To better understand what inhibits people from participating in collaborative consumption, this paper aims to develop research models of users and non-users to examine the relationship between perceived risks and intentions to use peer-to-peer (P2P) accommodation. Moreover, differences of risk perceptions and behavioral intentions between P2P accommodation users and non-users were identified.


The method of convenience sampling was used to collect data. Excluding the invalid questionnaires, 520 were kept for further analysis. In this paper, SPSS and partial least squares (PLS) were used to analyze the data.


The findings highlighted the important role of perceived risks in determining tourists’ intentions to use P2P accommodation. The results showed that non-users have higher perceived risks in regards to all four risk dimensions (psychological risk, physical risk, performance risk and social risk), and they also have significantly lower behavioral intentions to use P2P accommodation than the users. For users, only the psychological risk has significant negative effects on behavioral intentions, while for non-users, both psychological and physical risks are important inhibitors.


This paper contributes to a better understanding of the antecedents that influence consumers’ participation in collaborative consumption in the P2P accommodation domain. Second, it extends the literature on perceived risk by discussing users and non-users in this market. Finally, this research provides insights into the P2P accommodation market in China, which enables online travel platforms to develop targeted marketing strategies.






研究结果凸显了感知风险对影响游客使用P2P住宿的重要作用。P2P 住宿非使用者不仅有更高的感知风险(表现在四个风险维度上:心理风险,身体风险,性能风险和社会风险),而且比使用者有更低的使用意向。对于使用者来说,只有心理风险对行为意向有显著地影响作用;对于非使用者,心理风险和身体风险都是影响行为意向的因素。




P2P 住宿,Airbnb, 感知风险,使用者和非使用者,行为意向



Huang, D., Liu, X., Lai, D. and Li, Z. (2019), "Users and non-users of P2P accommodation: Differences in perceived risks and behavioral intentions", Journal of Hospitality and Tourism Technology, Vol. 10 No. 3, pp. 369-382.



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