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Co-creation of value in smart ecosystems: past trends and future directions in tourism literature

Estrella Díaz (Department of Business Administration, Marketing, Universidad de Castilla-La Mancha, Ciudad Real, Spain)
Águeda Esteban (Department of Business Administration, Marketing, Universidad de Castilla-La Mancha, Ciudad Real, Spain)
Christina Koutra (Department of Business Administration, Management, Abu Dhabi University, Abu Dhabi, United Arab Emirates)
Sofia Almeida (Faculty of Tourism and Communication, Universidade Europeia, Lisboa, Portugal and Centro de Estudos Geográficos, Instituto de Geografia e Ordenamento do Território, Universidade de Lisboa, Lisboa, Portugal)
Rocío Carranza (Faculty of Management and Communication, Universidad Internacional de La Rioja, Logroño, Spain)

Journal of Hospitality and Tourism Technology

ISSN: 1757-9880

Article publication date: 17 February 2023

Issue publication date: 25 April 2023

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Abstract

Purpose

This study aims to present a general approach for understanding and analyzing the thematic evolution of the concept of co-creation in smart environments within the tourism context.

Design/methodology/approach

This study performs a co-word analysis with a longitudinal framework that produces strategic diagrams to categorize the detected themes and concepts related to co-creation.

Findings

By combining the performance analysis of science mapping, the following clusters are distinguished: information technology, social media and behavior; tourism organizations, management and innovation; co-creation, technology and sharing economy; co-production and hospitality; and Smart tourism, destinations, sustainability and residents.

Originality/value

This study provides a valuable tool for tourism scholars and managers to effectively analyze the importance of different themes linked to co-creation in the concept of the smart environment. This research outlines the evolving issues in and around the touchpoints and associated emerging research topics for future research.

Keywords

Acknowledgements

This research is part of a project that has received funding from the European Union’s Horizon 2020 research and innovation program under the Marie Sklodowska-Curie grant agreement No 795428.

Citation

Díaz, E., Esteban, Á., Koutra, C., Almeida, S. and Carranza, R. (2023), "Co-creation of value in smart ecosystems: past trends and future directions in tourism literature", Journal of Hospitality and Tourism Technology, Vol. 14 No. 3, pp. 365-383. https://doi.org/10.1108/JHTT-04-2021-0122

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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