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Factors affecting attendees continued use of mobile event applications

Ahmet Bulent Ozturk (Rosen College of Hospitality Management, University of Central Florida , Orlando, Florida, USA)
Wei Wei (Rosen College of Hospitality Management, University of Central Florida , Orlando, Florida, USA)
Nan Hua (Rosen College of Hospitality Management, University of Central Florida , Orlando, Florida, USA)
Ruoxi Qi (Department of Human Sciences, The Ohio State University , Columbus, Ohio, USA)

Journal of Hospitality and Tourism Technology

ISSN: 1757-9880

Article publication date: 3 February 2021

Issue publication date: 15 July 2021

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Abstract

Purpose

Based on the unified theory of acceptance and use of technology (UTAUT2), the purpose of this study was to examine users’ continued usage intention of mobile event application (MEA) technology.

Design/methodology/approach

A self-administered online survey was used to collect the study data from 407 MEA users, and structural equation modeling was used to test the study’s hypotheses.

Findings

The study’s results revealed that users’ continued usage behavior was positively influenced by effort expectancy, performance expectancy, habit, facilitating condition and perceived security. The study’s results further indicated that personal innovativeness had a positive impact on effort expectancy and performance expectancy.

Practical implications

The findings of the current study deliver important practical implications for event organizers and event technology vendors for identifying factors affecting MEA users’ continued usage intention.

Originality/value

By extending UTAUT2, the current study is one of the first studies that examined users’ intention to continue to use MEA technology.

论影响参会人员继续使用移动会展App的因素

研究目的

本论文基于UTAUT2模型, 旨在检验用户继续使用移动会展App(MEA)的影响因子。

研究设计/方法/途径

本论文采用网上问卷的形式, 样本数据为407为MEA用户, 使用SEM来验证研究假设。

研究结果

研究结果表明, 用户继续使用行为受到以下因子的正向影响:努力预期、效果预期、习惯、辅助条件、以及感知安全。本论文结果进一步表明个人创新对努力预期和效果预期有着积极影响。

研究实际启示

本论文结果为会展组织者和会展科技商指出了影响MEA用户继续使用意图的影响因子, 提供了有价值的启示。

研究原创性/价值

本论文拓展了UTAUT2模型, 是首批验证用户继续使用MEA科技的文章之一。

Keywords

Citation

Ozturk, A.B., Wei, W., Hua, N. and Qi, R. (2021), "Factors affecting attendees continued use of mobile event applications", Journal of Hospitality and Tourism Technology, Vol. 12 No. 2, pp. 307-323. https://doi.org/10.1108/JHTT-03-2020-0058

Publisher

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Emerald Publishing Limited

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