Antecedents of the intention to use NFC mobile applications in tourism
Journal of Hospitality and Tourism Technology
Article publication date: 4 June 2020
Issue publication date: 8 September 2020
Near-field communication (NFC) technology introduces new and better experiences for tourists while improving operating processes in the tourism industry through the use of smartphone applications. The purpose of this research is to explore and analyse the antecedents of the adoption of NFC mobile applications (app) regarding the search for information in a tourist destination.
Based on the review of the literature, three groups of antecedents are proposed. The groups are associated with the usability of mobile technology itself, the benefits derived from its use and the possible risks that the tourist assumes. To achieve these objectives, an online questionnaire was filled by 218 participants after they watched a video explaining the use of NFC tourism apps in a Spanish tourist destination.
Partial least squares revealed that perceived value, performance risk, usefulness and perceived enjoyment have a strong relationship with the intention to use of tourism apps.
The conclusions and implications for management provide alternatives for companies to promote this new business by means of the new technical developments.
近场通讯（NFC）技术通过智能手机的使用, 为游客带来新奇更佳的体验, 同时, 又完善了旅游业运营流程。本论文旨在探索和分析探索旅游目的地信息中, NFC移动应用APP使用的动因。
根据文献综述结果, 本论文提出三组动因。这三组动因涉及移动技术本身、使用好处、以及旅游预想的可能危险。为了达到研究目的, 本论文采用在线问卷采样方式, 受访者首先看了一段解释NFC旅游APP在一个西班牙旅游目的地应用的视频, 共218名受访者参与了调查。
The authors would like to thank the support provided by the Spanish Ministry of Science, Innovation and Universities, National R&D&I Plan and FEDER (B-SEJ-209-UGR18).
This research was funded by European Regional Development Fund (ERDF) under grant B-SEJ-209-UGR18 and by the State Research Agency (AEI) and the European Regional Development Fund (ERDF) under grant CSO2016-77413-P of the State Plan for Scientific and Technical Innovation and Research 2013-2016.
Liebana-Cabanillas, F., Carvajal-Trujillo, E., Villarejo-Ramos, Á.F. and Higueras-Castillo, E. (2020), "Antecedents of the intention to use NFC mobile applications in tourism", Journal of Hospitality and Tourism Technology, Vol. 11 No. 2, pp. 369-383. https://doi.org/10.1108/JHTT-03-2019-0048
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