This study aims to analyze the current practices of food and beverage (F&B) photography and styling through the eyes of professionals involved in the food business.
A phenomenological research approach was used and empirical data were collected via a series of semi-structured interviews with professional food photographers. Purposive and snowballing sampling methods were used and the participants of this study consisted of 26 F&B photographers and stylists who were actively and professionally working in this field. Content analysis was applied to the empirical data.
The research findings reveal several key themes in F&B photography and styling: emotional appeal, key trends, career opportunities, required skills and abilities and interventions and ethical considerations. Three specific roles were identified in F&B photography and styling: food and beverage photographer, food and beverage stylist and prop stylist.
This study offers discussions on the pros and cons of F&B photography beginners and professionals and the food business.
This is one of the first studies to offer empirical findings and discussions on the concept of F&B photography and styling.
本论文采用现象学研究方法, 对专业食物摄像师进行半结构化访谈, 采集数据。通过目的性和滚雪球式采样方法, 共26位F&B专业摄影师和摆盘师接受了访谈。本论文采用文本分析法对数据进行分析。
Disclosure statement: No potential conflict of interest was reported by the authors.
Cankul, D., Ari, O.P. and Okumus, B. (2021), "The current practices of food and beverage photography and styling in food business", Journal of Hospitality and Tourism Technology, Vol. 12 No. 2, pp. 287-306. https://doi.org/10.1108/JHTT-02-2020-0052
Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited