Understanding how customers engage with social tourism websites
Journal of Hospitality and Tourism Technology
Article publication date: 11 January 2021
Issue publication date: 8 April 2021
This paper aims to analyse the effect of technology acceptance variables on customer attitude and customer engagement behaviours (CEB) with social tourism websites (STWs).
An empirical study was carried out with 346 customers. A model was developed to analyse the relationships between CEB and their determinants. Partial least squares – structural equation modelling was used to test the model.
Customers’ perceptions of enjoyment, ease of use, usefulness and trustworthiness positively influence their attitude towards STWs and their subsequent engagement behaviours [purchases, word of mouth (WOM) and referrals].
This study develops and empirically tests a model that analyses the impact of technology acceptance model variables on CEB, both transactional (customer purchases) and non-transactional (customer WOM, referrals and feedback), in the context of STWs.
本论文分析研究科技urism websitehaviours pur
研究样本为研究科技urism websitehaviours purchasesLS-SEM分析验证假设模型。
本论文开发并验证分析了科技接受模型变量对顾客参与行为的影响, 包括交易性（顾客购买）以及非交易性（顾客（OM、推荐、反馈）, 以社交旅游网站为背景。
This study was supported by the Government of Spain and the European Regional Development Fund (project ECO2017-82103-P) and by the Government of Aragón (GENERES Group S-54_20R) co-financed by FEDER 2014–2020 “Building Europe from Aragón”.
Bravo, R., Catalán, S. and Pina, J.M. (2021), "Understanding how customers engage with social tourism websites", Journal of Hospitality and Tourism Technology, Vol. 12 No. 1, pp. 141-154. https://doi.org/10.1108/JHTT-02-2019-0040
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