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What determines tourist adoption of smartphone apps? An analysis based on the UTAUT-2 framework

Anil Gupta (School of Hospitality and Tourism Management, University of Jammu, Jammu, India)
Nikita Dogra (School of Hospitality and Tourism Management, University of Jammu, Jammu, India)
Babu George (Robbins College of Business and Entrepreneurship, Fort Hays State University, Hays, Kansas, USA)

Journal of Hospitality and Tourism Technology

ISSN: 1757-9880

Article publication date: 12 March 2018

4536

Abstract

Purpose

This study aims to identify factors affecting tourists’ intention of using travel apps installed in their smartphones.

Design/methodology/approach

A questionnaire was developed largely based on the available scales in the published literature. A total of 389 participants responded to the survey, out of which 343 valid responses were obtained for statistical analysis.

Findings

Significant predictors of smartphone app usage intention included performance expectancy, social influence, price saving, perceived risk, perceived trust and prior usage habits. Usage behavior was largely mediated by usage intention, except in the case of habits. Contrary to the expectation, factors such as hedonistic motivation, facilitating conditions or effort expectancy did not impact usage intention or behavior.

Practical implications

The study gives app developers vital cues on tourist expectations from the apps. Oftentimes, developers tend to focus entirely on the material utility of their apps, neglecting every other factor influencing use. One particular implication is that despite tourism being a hedonistic activity, travel app usage behavior is not a hedonistic activity.

Originality/value

This is one of the few studies to examine adoption of smartphone travel apps in an emerging economy context by using extended unified theory of acceptance and use of technology framework with additional constructs.

研究目的

本研究旨在于鉴定游客安装旅游手机APP的影响因素。

研究设计/方法/途径

本论文采用问卷形式进行采样。在389人的样本中,本研究共获得343有效数据以用于数据分析。

研究结果

经本研究鉴定,影响游客安装手机旅游APP的因素包括:性能预期、社会影响力、节约成本、感知风险、使用习惯。其中,使用动机为影响因素(使用习惯除外)是作用于使用行为的中间变量。与原本研究预期相左,诸如享乐主义的动机、便利条件、以及努力期望等因素对使用动机和使用行为并没有显著作用。

研究应用价值

本研究结果对于APP开发商将如何达到游客期望有着至关重要的启迪。开发商往往会专注于APP的物理性能方面的开发,忽视了其他影响APP使用的因素作用。本论文其中一个重要的实际应用价值在于,虽然旅游业是享乐主义的活动,旅游APP的使用行为却大相径庭。

研究原创性/价值

本研究是少数几篇以新型经济体为背景,采用延伸整合型科技接受模式(UTAUT2)为理论框架,研究旅游APP使用情况的论文。

Keywords

Citation

Gupta, A., Dogra, N. and George, B. (2018), "What determines tourist adoption of smartphone apps? An analysis based on the UTAUT-2 framework", Journal of Hospitality and Tourism Technology, Vol. 9 No. 1, pp. 50-64. https://doi.org/10.1108/JHTT-02-2017-0013

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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