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From e‐tourism to f‐tourism: emerging issues from negative tourists' online reviews

Eleonora Pantano (Mechanical, Energetic and Management Engineering, University of Calabria, Arcavacata di Rende (CS), Italy)
Loredana Di Pietro (Department of Management, University of Molise, Campobasso, Italy)

Journal of Hospitality and Tourism Technology

ISSN: 1757-9880

Article publication date: 27 September 2013




The aim of this paper is to advance their knowledge on the extent to which tourists use social networks for both achieving information on possible destinations and for expressing negative judgements, in order to figure out the main consequences for tourism marketers and possible solutions, as well as to describe and detail the current shifting from e‐tourism to f‐tourism (from tourism based on e‐channel to a new tourism based on Facebook).


A qualitative analysis was conducted in order to make the tourists' perspective emerge. The content analysis of respondents would figure out important data on the phenomenon for outlining possible organization practices for replying to negative tourists' reviews posted online.


Findings show the still limited usage of social networks like Facebook as an informative channel, but a large usage of this medium as a direct complaining channel.

Practical implications

This paper addresses some lines for supporting tourism managers to improve their usage of social networks in order to enhance their relationships with tourists.


The emergence of a new phenomenon involving tourism: the shifting from e‐tourism to f‐tourism.



Pantano, E. and Di Pietro, L. (2013), "From e‐tourism to f‐tourism: emerging issues from negative tourists' online reviews", Journal of Hospitality and Tourism Technology, Vol. 4 No. 3, pp. 211-227.



Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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