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The role of travel experience and gender on travel information source selection

Bahar Yasin (Department of Business Administration, Istanbul University, Istanbul, Turkey)
Fakhri Baghirov (Department of Business Administration, Istanbul University, Istanbul, Turkey)
Ye Zhang (Department of Business Administration, Universiti Teknologi Malaysia, Johor, Malaysia)

Journal of Hospitality and Tourism Technology

ISSN: 1757-9880

Article publication date: 12 June 2017

Abstract

Purpose

This paper aims to identify the most popular travel information sources used among tourists and investigates how travel information selection differs across travel experience and gender.

Design/methodology/approach

This study used convenient and quota sampling strategy, questionnaires were distributed to 270 respondents at Sultanahmet and Grand Bazaar areas. A screening question was used to classify respondents.

Findings

First, past travel experience, travel agent, travel websites and hotel websites are generally the most frequently used travel information sources in destination selection due to conveniences and reliability. Second, first-timers prefer to use external information sources such as Facebook, guidebooks, travel agents and newspapers to gather information about destinations, whereas repeat visitors prefer to use internal information sources such as friends’ suggestions and past travel experience. Lastly, female visitors rely more on internal information sources such as friends’ suggestions and past travel experience. However, males prefer to use external information sources like Facebook, television, blog, travel agents, newspaper and guidebooks in choosing Turkey as a destination.

Research limitations/implications

Because factors studied, travel information sources selected, number of respondents and questionnaire distribution area are limited, future studies can expand to a bigger area so more respondents could get more reliable results.

Practical implications

This paper could help tourism industries understand searching behaviours among different types of tourists better to promote businesses in convenient sources and reach target customers easily.

Originality/value

This paper fulfils an identified need to study how travel information searching behaviours differ among tourists.

Keywords

Citation

Yasin, B., Baghirov, F. and Zhang, Y. (2017), "The role of travel experience and gender on travel information source selection", Journal of Hospitality and Tourism Technology, Vol. 8 No. 2, pp. 296-310. https://doi.org/10.1108/JHTT-01-2017-0002

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited