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Identifying rejuvenation strategies in micro tourism destinations: the case of Kaş

Birgül Aydın (Department of Gastronomy and Culinary Arts, Dogus University, Istanbul, Turkey)
Emre Ozan Aksöz (Department of Tourism Management, Anadolu University, Eskisehir, Turkey)

Journal of Hospitality and Tourism Insights

ISSN: 2514-9792

Article publication date: 3 May 2024

101

Abstract

Purpose

This research paper aims to identify and provide insights into rejuvenation strategies in Kaş as a microtourism destination based on the views of stakeholders.

Design/methodology/approach

The research utilizes a single-case design, applying an inductive approach to analyze data collected from semi-structured interviews. Thematic analysis was employed to analyze the data.

Findings

The inductive thematic analysis yields nine different main themes: product transformation, integrated sustainable development strategies, cooperation, promotion through the right channels, stable tourism policy, selective tourism strategy, tourism awareness, access to tourist movements and management and tools for monitoring the quality and sustainability of tourism.

Practical implications

This research offers practical recommendations for regional authorities, residents and business stakeholders to foster sustainable tourism development by addressing resource utilization and existing challenges in the rejuvenation of Kaş.

Originality/value

This research contributes to theory by addressing the lack of applied research on the rejuvenation process in micro-tourism destinations, using Kaş (Turkey) as a case study. It identifies and emphasizes the unique challenges in microdestinations, enhancing our understanding and filling a critical knowledge gap. The identified rejuvenation strategies in Kaş are positioned to serve as a model for similar destinations, emphasizing their distinctive characteristics and challenges.

Keywords

Acknowledgements

This study utilized data from the doctoral thesis entitled “Determination of rejuvenation strategies in scope of destination life cycle model: The case of Kas''.

Funding: This research was funded by Anadolu University Scientific Research Projects Commission (No: 1809E303).

Erratum: It has come to the attention of the publisher that the article, Aydın, B. and Aksöz, E.O. (2024), “Identifying rejuvenation strategies in micro tourism destinations: the case of Kaş”, Journal of Hospitality and Tourism Insights, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JHTI-10-2023-0750 was published with the incorrect source for Figure 2. The correct source is https://www.harita.gen.tr/ilce/94-antalya-kas/. The error was introduced in the production process and has now been corrected in the online version. The publisher sincerely apologises for this error and for any inconvenience caused.

Citation

Aydın, B. and Aksöz, E.O. (2024), "Identifying rejuvenation strategies in micro tourism destinations: the case of Kaş", Journal of Hospitality and Tourism Insights, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JHTI-10-2023-0750

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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