A review of fast-food companies' approaches to animal welfare

Abstract

Purpose

The purpose of this review paper is to extend the literature on animal welfare in the hospitality industry by exploring how some of the major fast-food companies have publicly addressed this issue.

Design/methodology/approach

The paper reviews, and reflects on, the animal welfare statements and policies posted on the Internet by five major fast-food companies, namely, Yum! Brands, Restaurant Brands International, McDonald's, Domino's Pizza Group and Subway.

Findings

The findings reveal that four interlinked themes, namely, strategic corporate commitment, a focus on supply chains, policies on specific categories of animals and food products, and auditing, illustrated the selected companies approach to animal welfare. The authors also raise a number of issues about the selected companies' approaches to animal welfare including the aspirational nature of their commitments, the emphasis on regular audits, the role of external assurance in the reporting process, the role of animal welfare pressure groups and campaigns, and the impact of coronavirus disease 2019 (COVID-19).

Research limitations/implications

The paper's empirical material is drawn from the corporate websites of five fast-food companies, but the paper has theoretical and practical implications and provides a platform for future research.

Originality/value

The paper offers a simple review of the way five major fast-food companies have addressed the issue of animal welfare.

Citation

Jones, P. and Comfort, D. (2022), "A review of fast-food companies' approaches to animal welfare", Journal of Hospitality and Tourism Insights, Vol. 5 No. 1, pp. 32-44. https://doi.org/10.1108/JHTI-09-2020-0170