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Events management as a community of practice

Tim Brown (Experience Economy to Chester Business School, University of Chester, Chester, UK)
Peter Stokes (Leicester Castle Business School, De Montfort University, Leicester, UK)

Journal of Hospitality and Tourism Insights

ISSN: 2514-9792

Article publication date: 11 March 2021

Issue publication date: 14 May 2021




This paper examines events management as a Community of Practice (CoP) and to demonstrate that knowledge management and practice within events operate as a CoP. The paper adds to the events management literature which is currently superficial in considering events conceptually as a CoP.


An interpretive and inductive approach was adopted for the research which incorporated quantitative and qualitative methods undertaken in a United Kingdom setting. Twenty-five in-depth semi-structured interviews with event professionals were conducted and this was complemented by a survey of 215 event professionals.


The findings demonstrate that within the evolving events industry, as well as reflected in aspects of the academic literature, events can be depicted as a “domain” which connects event professionals to a “community”. The themes emerging revealed that there are modes of working, shared values and practices, a shared identity and a desire to work as a wider collective in order to maintain and enhance knowledge and practice, which are in keeping with a CoP framework.

Research limitations/implications

This study provides new insight on an under-researched area concerning knowledge and practice development within events management.


This is a novel study that considers how the emergent field of events management should be considered as a CoP. It addresses a gap in the literature pertaining to knowledge and practice creation within events management from a CoP perspective.



This article has been developed from an unpublished doctoral thesis written by the first author.


Brown, T. and Stokes, P. (2021), "Events management as a community of practice", Journal of Hospitality and Tourism Insights, Vol. 4 No. 2, pp. 224-242.



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