Determinants of Marathoners’ event expenditures: an in-depth exploration of past experience
Journal of Hospitality and Tourism Insights
ISSN: 2514-9792
Article publication date: 26 April 2019
Issue publication date: 21 May 2019
Abstract
Purpose
The purpose of this paper is to explore the determinants of Marathon event spending by estimated expenditure models.
Design/methodology/approach
This study analyzes the impact of socio-demographic and travel-context factors on aggregated and disaggregated expenditures by event visitors who participated in the Fargo Marathon in Fargo, North Dakota.
Findings
The results indicate that event satisfaction does not have an influence on any types of expenditure. As the planning time increases, however, there is a positive effect on total expenditure. First-time visitors are shown to spend more money, especially on food and beverage, lodging and total expenditure. Conversely, the number of past experiences of the event had a negative influence on these expenditure types.
Originality/value
In addition to travel-related factors and socio-demographic variables, researchers had not examined the influence of repeat visits on travelers’ spending. The originality of this study lies in revealing that repeat visits decrease spending in specific categories, especially in the case of a Marathon event.
Keywords
Citation
Park, K., Park, J.-Y. and Back, R.M. (2019), "Determinants of Marathoners’ event expenditures: an in-depth exploration of past experience", Journal of Hospitality and Tourism Insights, Vol. 2 No. 2, pp. 110-120. https://doi.org/10.1108/JHTI-09-2018-0062
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited