Bridging perceived psychological and social risks with shared beliefs: unveiling tourists' behavioral intentions through nostalgia
Journal of Hospitality and Tourism Insights
ISSN: 2514-9792
Article publication date: 2 January 2024
Abstract
Purpose
The study examines tourists' psychological and social risk and shared beliefs – devotion, concerns and entertainment – at a religious and cultural heritage destination. It also examines how shared beliefs impact tourists’ nostalgia. Further, it examines whether nostalgia affects choice deferral and revisit intentions. Finally, it investigates how moderation of place attachment strengthens the link between shared beliefs – devotion, concerns, entertainment and nostalgia.
Design/methodology/approach
The data were collected from 439 inbound tourists, with 272 completing online questionnaires and 167 participating in face-to-face survey. Data analysis was performed using Amos 24.0 and SPSS 25.0, employing structural equation modeling (SEM) and the PROCESS macro.
Findings
The findings suggest that perceived psychological and social risk negatively impacts tourists' shared beliefs – devotion, concerns and entertainment – which positively impacts nostalgia. Positive nostalgic association boosts revisit intention and hampers choice deferral. The data also show how strong place attachment strengthens the relationship between shared beliefs – devotion, concerns and entertainment – and tourists’ perceived nostalgia.
Research limitations/implications
This work contributes to information behavior using S-O-R theory. It analyzes the psychological and social risks of destination visits and how nostalgia affects shared beliefs and revisit intentions. Management and policymakers at destination enterprises can use the findings to design measures to enhance revisit intentions despite risk considerations.
Originality/value
Pakistan's destination tourism is underutilized amid its religious and cultural heritage significance. The literature has ignored how perceived psychological and social risk affects travelers' shared beliefs and nostalgic feelings. Thus, this study suggests and validates these linkages utilizing stimulus-organism-response (S-O-R) theory in Pakistan's unique environment with inbound tourists.
Keywords
Acknowledgements
This article is based on the doctoral dissertation of the first author, conducted under the guidance of the second author. The authors declare that they have no conflicts of interest.
Citation
Razzaq, S. and Akhtar, N. (2024), "Bridging perceived psychological and social risks with shared beliefs: unveiling tourists' behavioral intentions through nostalgia", Journal of Hospitality and Tourism Insights, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JHTI-08-2023-0525
Publisher
:Emerald Publishing Limited
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