Innovative interiors: an evaluation of guest perceptions and booking responses to robotic furniture in hotel rooms

Abstract

Purpose

This paper examines guest perceptions and booking responses to robotic furniture in hotel rooms, addressing a gap in existing research on in-room technology in the hospitality industry.

Design/methodology/approach

Utilizing an extended technology acceptance model, the study examines the impact of aesthetics, functionality and symbolism on guests’ booking intentions. Data were collected through an online survey of 426 participants, employing structural equation modeling for analysis.

Findings

The results reveal that hotel guests value the potential benefits of robotic furniture more than its mere functional aspect and may be inclined to appreciate it when it translates to tangible benefits and is easy to interact with. Additionally, the aesthetics and symbolic value of the furniture play a crucial role in shaping guests’ perceptions and booking intentions.

Practical implications

This study advises hoteliers to prioritize intuitive, user-friendly robotic furniture that offers clear benefits like convenience and comfort to boost booking intentions. Marketing should emphasize these practical advantages rather than focusing solely on innovation. Although secondary, aesthetics should still align with the room’s design. The symbolic value of robotic furniture should reflect the hotel’s brand identity, enhancing its appeal to target markets.

Originality/value

This study expands the application of the technology acceptance model in the context of hotel room design and technology adoption and provides academics and hoteliers with useful insights into integrating innovative technologies in hotel rooms.

Citation

Badraoui, B. and Smith, S.J. (2024), "Innovative interiors: an evaluation of guest perceptions and booking responses to robotic furniture in hotel rooms", Journal of Hospitality and Tourism Insights, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JHTI-05-2024-0479