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Mediating effect of tourists’ emotional involvement on the relationship between destination attributes and tourist satisfaction

Chhanda Biswas (School of Tourism, Hospitality and Event Management, Universiti Utara Malaysia, Sintok, Malaysia)
Santus Kumar Deb (Tourism and Hospitality Management, Faculty of Business Studies, University of Dhaka, Dhaka, Bangladesh)
Abdulla Al-Towfiq Hasan (Department of Marketing, Patuakhali Science and Technology University, Patuakhali, Bangladesh)
Md. Shariful Alam Khandakar (Tourism and Hospitality Management, Faculty of Business Studies, University of Dhaka, Dhaka, Bangladesh)

Journal of Hospitality and Tourism Insights

ISSN: 2514-9792

Article publication date: 23 September 2020

Issue publication date: 27 August 2021

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Abstract

Purpose

The study aims to examine the relationship between destination attributes and tourist satisfaction as well as the extent to which emotional involvement mediates between destination attributes and tourist satisfaction.

Design/methodology/approach

Data were collected from a sample of 600 domestic tourists by using a purposive sampling technique where 382 samples were useable, and the response rate was 63.67%. The structural equation modeling (SmartPLS 3.0.) was used to test the hypothesized relationship among variables.

Findings

Among the 16 hypothesized paths, 13 were supported. Destination attributes (accommodation, attraction, food and beverages and transportation) except safety significantly influence tourist satisfaction; herein accommodation has the greatest effect on tourist satisfaction. Similarly, destination attributes except safety significantly influence tourists’ emotional involvement. This study also reveals that tourists’ emotional involvement partially mediates in the link between destination attributes except for safety and customer satisfaction.

Research limitations/implications

The results of the study will assist the hospitality researchers and managers to understand the roles of destination attributes and emotional involvement on tourist satisfaction in the tourism industry.

Originality/value

The study is the first to explore the mediating relationship in the link between destination attributes and tourist satisfaction in the tourism industry.

Keywords

Citation

Biswas, C., Deb, S.K., Hasan, A.A.-T. and Khandakar, M.S.A. (2021), "Mediating effect of tourists’ emotional involvement on the relationship between destination attributes and tourist satisfaction", Journal of Hospitality and Tourism Insights, Vol. 4 No. 4, pp. 490-510. https://doi.org/10.1108/JHTI-05-2020-0075

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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