To read this content please select one of the options below:

Exploratory study on the perceptions of event gamification on positive behavioral outcomes

Annamarie D. Sisson (Recreation, Tourism and Sport Management, School of Health and Human Services, Southern Connecticut State University, New Haven, Connecticut, USA)
Elizabeth A. Whalen (Tourism and Hospitality Management, College of Behavioral and Health Sciences, Middle Tennessee State University, Murfreesboro, Tennessee, USA)

Journal of Hospitality and Tourism Insights

ISSN: 2514-9792

Article publication date: 3 August 2021

Issue publication date: 7 December 2022

639

Abstract

Purpose

The value of the events industry is increasing worldwide. An essential component for successful events is creating a unique experience by offering gamification. A conceptual model is proposed, exploring pre-event game communication and its effect on attendees' value perceptions, willingness to participate, word of mouth intentions and emotional commitment during gameplay at conference events.

Design/methodology/approach

Analysis of variance and structural equation modeling were employed to test the model using data collected from 177 attendees recruited from hospitality and tourism association network listservs and online research company.

Findings

Results reveal that perceptions of event gamification increase word of mouth intentions, willingness to participate and emotional commitment.

Practical implications

The study contributes to the knowledge of conference events with recommendations for incorporation of game elements for meeting planners to enhance attendee behaviors at the event.

Originality/value

This study is among the first to examine positive behavioral outcomes of using games at conference events.

Keywords

Citation

Sisson, A.D. and Whalen, E.A. (2022), "Exploratory study on the perceptions of event gamification on positive behavioral outcomes", Journal of Hospitality and Tourism Insights, Vol. 5 No. 5, pp. 822-841. https://doi.org/10.1108/JHTI-04-2021-0085

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

Related articles