Exploratory study on the perceptions of event gamification on positive behavioral outcomes
Journal of Hospitality and Tourism Insights
ISSN: 2514-9792
Article publication date: 3 August 2021
Issue publication date: 7 December 2022
Abstract
Purpose
The value of the events industry is increasing worldwide. An essential component for successful events is creating a unique experience by offering gamification. A conceptual model is proposed, exploring pre-event game communication and its effect on attendees' value perceptions, willingness to participate, word of mouth intentions and emotional commitment during gameplay at conference events.
Design/methodology/approach
Analysis of variance and structural equation modeling were employed to test the model using data collected from 177 attendees recruited from hospitality and tourism association network listservs and online research company.
Findings
Results reveal that perceptions of event gamification increase word of mouth intentions, willingness to participate and emotional commitment.
Practical implications
The study contributes to the knowledge of conference events with recommendations for incorporation of game elements for meeting planners to enhance attendee behaviors at the event.
Originality/value
This study is among the first to examine positive behavioral outcomes of using games at conference events.
Keywords
Citation
Sisson, A.D. and Whalen, E.A. (2022), "Exploratory study on the perceptions of event gamification on positive behavioral outcomes", Journal of Hospitality and Tourism Insights, Vol. 5 No. 5, pp. 822-841. https://doi.org/10.1108/JHTI-04-2021-0085
Publisher
:Emerald Publishing Limited
Copyright © 2021, Emerald Publishing Limited