Understanding knowledge flows within a tourism destination network

Abstract

Purpose

The purpose of this paper is to reveal those attributes of owners and managers that influence knowledge flows between owners and managers in a tourism destination network. The research question relates to whether homogeneity and/or heterogeneity attributes of the owners and managers are associated with the flow of information within a knowledge network.

Design/methodology/approach

Owners and managers of tourism and hospitality businesses in the Bournemouth, Poole and Christchurch conurbation were surveyed regarding their receipt of information from each other. Social network analysis (SNA) was applied to understand how job position, type of business, gender and education attributes influence the information flows within a knowledge network.

Findings

It was revealed that the ties or flows of information were influenced through the heterogeneity of the type of education attribute of a business owner or manager. Other attributes such as type of business, job position or gender were not associated with the receipt of information.

Research limitations/implications

The contribution of the paper relates to increasing the understanding of an underlying attribute that influences information flows between owners and managers of tourism and hospitality businesses within a tourism destination.

Originality/value

The paper contributes to the understanding of a heterogeneous attribute that influences the flow of information within a tourism destination network.

Citation

McLeod, M. (2020), "Understanding knowledge flows within a tourism destination network", Journal of Hospitality and Tourism Insights, Vol. 3 No. 5, pp. 549-566. https://doi.org/10.1108/JHTI-02-2020-0017