Marketing and the Cold War: an overview

Abstract

Purpose

This paper aims to examine the contents of the special issue, situating the material in appropriate historical context.

Design/methodology/approach

The account is based on a close reading of each manuscript. Links to the wider academic literature are created, and a narrative thread is provided to introduce readers to the imbrication of marketing with the Cold War geopolitical climate.

Originality/value

The debates surrounding the Cold War, marketing theory and marketing practice have been reviewed.

Citation

Tadajewski, M. and Stole, I.L. (2016), "Marketing and the Cold War: an overview", Journal of Historical Research in Marketing, Vol. 8 No. 1, pp. 2-16. https://doi.org/10.1108/JHRM-11-2015-0048