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The history of advertising trust archive

Alistair Moir (History of Advertising Trust, Norwich, UK)
Eve Read (History of Advertising Trust, Norwich, UK)
Sophie Towne (History of Advertising Trust, Norwich, UK)

Journal of Historical Research in Marketing

ISSN: 1755-750X

Article publication date: 20 November 2017

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Abstract

Purpose

This paper aims to describe the archival holdings of the History of Advertising Trust Archives as a potential resource for marketing historians.

Findings

This paper provides a description of the History of Advertising Trust Archives and their value for marketing historians.

Originality/value

The paper introduces the History of Advertising Trust Archives to the readers of the Journal of Historical Research in Marketing.

Keywords

Citation

Moir, A., Read, E. and Towne, S. (2017), "The history of advertising trust archive", Journal of Historical Research in Marketing, Vol. 9 No. 4, pp. 535-542. https://doi.org/10.1108/JHRM-08-2017-0048

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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