TY  - JOUR
AB  - 
VL  - 7
IS  - 2
SN  - 1755-750X
DO  - 10.1108/JHRM-08-2014-0025
UR  - https://doi.org/10.1108/JHRM-08-2014-0025
AU  - Shaw Eric H.
PY  - 2015
Y1  - 2015/01/01
TI  - Teaching the history of marketing thought: an approach
T2  - Journal of Historical Research in Marketing
PB  - Emerald Group Publishing Limited
Y2  - 2024/04/18
ER  -